Kate shares her views on the minefield that is social media and how we can assess what is true
John Lewis: Give a little….explanation
Kate gives her initial reaction to the John Lewis 2020 Christmas Advert & then what she thought after reading more.
If I Ruled the Web – Notifications
Kate starts a new series ‘If I Ruled the Web’ talking about what she would do as the Caretaker of the Internet. First up, notifications
The Christmas Campaigns are coming….
Kate reviews Argos’ new Christmas Advert and Book of Dreams campaign
Transparency & Influence
Kate discusses the incident with PHD Manchester and Tribe and why there are much better ways to work with influencers.
Quit Playing Games with this Art
Kate gives her views on The North Face & Wikipedia ‘campaign’ and explains why if you start with the consumer, you never need to play the system.
Everything in Moderation
I’m a bit tired this morning as I sat up ‘til gone 1am watching the National Lottery Twitter account self-combust. They’ve deleted everything now but I’m sure a lot of people have screenshots. I don’t understand why, in a nation that voted to name a boat Boaty McBoatface (I won’t even mention Brexit) and just a matter of weeks after … Read More
How to be Retweet Wise
I’ve written a piece on the Art of the Retweet before but as I continue to work in this area of communications, I see that this art can become finer and finer. I work with a whole range of clients from large brands to individuals and there are obviously some nuances but broadly the below will apply. This piece is … Read More
Grand National Tweepstake Fun
For the last few years I have run a Grand National Tweepstake on my Twitter. It started because now that I no longer work in a big office, I don’t get to play so I thought I would do my own! Here’s how it works: Obviously a normal sweepstake requires people to pay to enter but getting cash off people on … Read More
The Anatomy of a Like
Us human beings like to be liked, sure some of us say we don’t give a stuff what other people think but deep down, we all want people to think we are ok! The phenomenon of the ‘like’ on social media has brought this to the fore. But the ‘like’ is evolving and it is now being used in multiple … Read More