Quit Playing Games with this Art

Wikipedia page on Marketing

Kate gives her views on The North Face & Wikipedia ‘campaign’ and explains why if you start with the consumer, you never need to play the system.

Everything in Moderation

I’m a bit tired this morning as I sat up ‘til gone 1am watching the National Lottery Twitter account self-combust. They’ve deleted everything now but I’m sure a lot of people have screenshots.  I don’t understand why, in a nation that voted to name a boat Boaty McBoatface (I won’t even mention Brexit) and just a matter of weeks after … Read More

How to be Retweet Wise

Retweet Button Image

I’ve written a piece on the Art of the Retweet before but as I continue to work in this area of communications, I see that this art can become finer and finer. I work with a whole range of clients from large brands to individuals and there are obviously some nuances but broadly the below will apply. This piece is … Read More

Grand National Tweepstake Fun

Twitter Logo

For the last few years I have run a Grand National Tweepstake on my Twitter. It started because now that I no longer work in a big office, I don’t get to play so I thought I would do my own! Here’s how it works: Obviously a normal sweepstake requires people to pay to enter but getting cash off people on … Read More

The Anatomy of a Like

Us human beings like to be liked, sure some of us say we don’t give a stuff what other people think but deep down, we all want people to think we are ok! The phenomenon of the ‘like’ on social media has brought this to the fore. But the ‘like’ is evolving and it is now being used in multiple … Read More

The Art of the Retweet

Twitter Logo

  As businesses have come back into the office this morning after the bank holiday weekend, I’ve been reminded of one of the things that frustrates me the most on social media. The badly done retweet. To help you avoid this, here is a short list of tips: Beware the bulk retweet This is what prompted me to write this … Read More

Recruiting & Retaining Digital Talent

Girl with binoculars

As I work with clients on the digital transformation of their business, the topic of digital talent comes up regularly. I firmly believe that once a business has integrated digital tools and channels into their organisation, there won’t be a need for separate digital teams. They will always need experts on digital infrastructure such as Content Management Systems, Databases and … Read More

Don’t forget the ‘person’ in personalisation

Dartboard bullseye

One thing that I always stress when using digital channels and tools, is that it helps to think about them in an offline context. This is a particularly useful approach when faced with the wealth of opportunities to target, retarget and personalise communications online. As a teenager I used to hate going into the Levis store due to the way … Read More

Few Medals Won by Marketing in the Chocolate World Cup

Twitter announcement of winner of Chocolate World Cup

The best thing that has happened on Twitter this year (yes I know it’s only 4th January but I still think people will be hard pressed to beat it come December) is Richard Osman’s World Cup of Chocolate #WCOC2016! It started on New Year’s Day with the Group Stages which involved 8 Twitter Polls of 4 chocolate bars each. The … Read More

What Football Clubs can learn from the Corporate World


Since the formation of the Premier League, football has become a true business in its own right. It is 1/5 the size of the Agriculture industry in terms of what it brings to the British economy. Now that’s not necessarily a bad thing in this evolving world where times & experiences are the new consumer goods. However, as clubs have … Read More