Don’t forget the ‘person’ in personalisation
One thing that I always stress when using digital channels and tools, is that it helps to think about them…
Few Medals Won by Marketing in the Chocolate World Cup
The best thing that has happened on Twitter this year (yes I know it’s only 4th January but I still…
What Football Clubs can learn from the Corporate World
Since the formation of the Premier League, football has become a true business in its own right. It is 1/5…
All I Want for Christmas is…a Viral Video
Anyone who works in Digital Marketing probably just cringed when they read this headline. Two words that you never want…
Disconnected: The Importance of Mobile
I’ve had a traumatic experience today – my iPhone 6 has inexplicably died. But it has been an important lesson….
What makes a great website?
I had a conversation with a client this week about a website they are creating. They were worried that it…
The New Normal & what it means for your business
In this ‘New World’ of digital, there is obviously a focus on blogging about the latest developments, videos, thought pieces…
Facebook introduce News Feed Preferences Tool
Facebook have done a few subtle tweaks to their look and feel over the last few days. Firstly there was…
Out of the Ordinary – Utility Brands Entertain Storytelling
There seems to be a trend at the moment for TV adverts which are not instantly recognisable by brand. It…
The timehop Continuum
Is anyone else seeing more timehop pictures in their news feeds on social platforms than current ones? I’m starting to…
Drones Not as ‘Far Out’ As You Think
This morning I attended a BIMA Breakfast Briefing on Drones and Emerging Tech. It was a really interesting session with…
Hashtag – ‘you’re’ not it!
Hashtags are ubiquitous in today’s society. Remember when this # was just called ‘hash’ or ‘pound’?! We even physically say…