This week Kate reviews the week’s digital news including the discussions around Facebook’s miscalculation of average video viewing time, Facebook’s launch of a new events app and marketplace, Twitter video, Pinterest promoted video, Snap Inc’s potential IPO and Made By Google’s launch.
She ends the show with a look at some brand campaigns and tactical activity on social media including Emirates upgrading a YouTube influencer to First Class and benefiting from 20m video views! She also reviews some of the developments in sports broadcasting on social platforms and in Virtual Reality.
Top Socially Devoted Brands
— Socialbakers (@socialbakers) October 9, 2016
What’s App Charity Potential
— Kirsty Marrins (@LondonKirsty) October 3, 2016
Periscope Beta of Video Overlays
— Alex Pettitt (@Alexpettitt) October 8, 2016
Hunter Promoted Video on Pinterest
Alexa Moments Campaign
Made By Google Launch
A lesson in what not to do by Southern Rail
Southern Rail is attempting to convince their customers to send critical tweets to the RMT union over rail strikes. It’s not going well. pic.twitter.com/9L0sgzBqs5
— Jim Waterson (@jimwaterson) October 3, 2016
Emirates’ First Class Upgrade Pays Off
Bloomberg bags @Brexit on Twitter
— Bloomberg Brexit (@Brexit) October 2, 2016
— Ben Jack Thomas (@benjackthomas) October 8, 2016
Tic Tac Tweet
Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable.
— Tic Tac USA (@TicTacUSA) October 8, 2016