Kate offers a range of Digital Training built on her hands-on experience working across all digital platforms for almost 15 years. She is an Expert Tutor for Google’s Online Squared Programme and is also a Guest Lecturer at a number of universities including Aston, Warwick Business School, UCA and London College of Fashion.
We believe that for any business person to be successful in the future, especially in marketing and sales, they need to understand the digital channels and how they can use them to meet their objectives. Marketeers who cannot produce a full 360 campaign on and offline and Salespeople who do not understand the intricacies of ecommerce will become extinct in the next few years.
The new generation of workforce will come with this knowledge and understanding already. However it is trickier for those who trained in their specialism before the advent of digital. Which is where Kate Hamer Ltd can help.
Kate herself has worked in several large global brands where she was often the most senior digital person. She has a wealth of experience in explaining digital channels to people at all levels of an organisation and in a range of functions including Marketing, Sales, PR, Legal and Finance. Her strong network of experts enables her to offer an entire programme of training, which can be tailored to your company and brand.
We can offer bespoke training courses for individuals or businesses. Let us know your requirements and we can put a proposal together for you. Topics can be mixed and matched to include:
An introduction to all the digital channels, how they work, golden rules, things to consider and the right questions to ask – no matter what field you work in.
An introduction to the key Digital Trends such as Augmented Reality, Big Data, Blockchain etc and what they mean for your business.
How do you build a digital strategy for your business and what are the right questions to ask your internal teams or agency partners?
You can have the most beautiful and easy to navigate website in the world, but if it isn’t performing in search, it may as well be invisible. Kate has run sessions on Search for several companies and has also hosted her own Masterclass with The Guardian. We cover all aspects of search from how Paid Search and Organic Search work through to how to create a specific campaign.
From defining and developing your brand’s tone of voice to helping you to plan & fuel your content strategy, at Kate Hamer Ltd we know social. We can tailor sessions to different areas of your organisation for example ‘Customer Services and the important role of Social Listening’ through to sessions with your Legal team to give them an indepth understanding of how each platform works and the potential risks to consider.
One of the great benefits of the digital age is the amount of data and measurement that is available to businesses. However there is a risk of being paralysed by the wealth of data and reluctant to make decisions. In our analytics sessions we take you through the different KPIs in the digital world, web, media and social tools and how to use them to improve your campaigns and assets.
CRM (Customer Relationship Management)
Our CRM sessions cover not only your customer database and email programmes but also how you can use your social channels to enhance the relationship with your consumers. We cover how you can encourage your customers to sign up to your database and then how to manage and develop a communications programme. We also cover the importance of data protection and privacy – something which everyone needs to know.
When you are planning your media spend there are many options in the digital space including a wealth of formats on Social Media, Search and banners on websites. We show how digital media can be integrated with more traditional media like TV and outdoor. We discuss how you can measure the effectiveness of each channel and the objectives that you can meet through them. We also cover tailored approaches to advertising such as programmatic and retargeting.
I engaged Kate to design and deliver a training package to support the start of a new role, which required me to quickly ramp up on digital ads and digital marketing. In short order, Kate assembled an entirely bespoke series of training that provided a 10,000-foot view of the digital ads ecosystem for small and large businesses before drilling down into tactical decision-making and execution, including hands-on practical sessions. Kate’s training saved me 80+ hours in self-learning and positioned me for success in my new role. Her training was perfectly matched to my needs, and her analytic and creative talents were on full display across formal trainings and hands-on planning and execution sessions.Content and Data Strategist at a leading Global Social Network
Loved working with Kate over a 6 month period. Off the back of the work we did together I am now competent in WordPress website design, have a greater understanding of how to develop a digital strategy for a business, how to launch an online event, not to mention an understanding of the dark arts of SEO and social media algorithms. She is very flexible with her work, a patient teacher and goes to great lengths to ensure results. Thank you Kate.Conor Gilsenan, former Professional Rugby Player turned Entrepreneur