We offer a range of Training built on Kate’s hands-on experience working in organisations of all sizes across all marketing channels for over 25 years. She was an Expert Tutor for Google’s Online Squared Programme and is a Guest Lecturer at a number of universities including Aston, Warwick Business School, UCA and London College of Fashion.
We believe that for any business person to be successful in the future, especially in marketing and sales, they need to understand the new digital and online channels and how they can use them to meet their objectives. Marketeers who cannot produce a full 360 campaign on and offline and Salespeople who do not understand the intricacies of ecommerce will become extinct in the next few years.
The new generation of workforce will come with this knowledge and understanding already. However it is trickier for those who trained in their specialism before the advent of digital. Which is where Kate Hamer Ltd can help.
Kate herself has worked in several large global brands where she was often the most senior digital person. She has a wealth of experience in explaining new platforms and technologies to people at all levels of an organisation and in a range of functions including Marketing, Sales, PR, Legal and Finance. Her strong network of experts enables her to offer an entire programme of training, which can be tailored to your company and brand.
We can offer bespoke training courses for individuals or businesses. Let us know your requirements and we can put a proposal together for you. Topics can be mixed and matched to include:
Digital 101
An introduction to all the digital channels, how they work, golden rules, things to consider and the right questions to ask – no matter what field you work in.
Marketing Strategy
How do you build a marketing strategy for your business and what are the right questions to ask your internal teams or agency partners?
Social Media
From defining and developing your brand’s tone of voice to helping you to plan & fuel your content strategy, at Kate Hamer Ltd we know social. We can tailor sessions to different areas of your organisation for example ‘Customer Services and the important role of Social Listening’ through to sessions with your Legal team to give them an indepth understanding of how each platform works and the potential risks to consider.
CRM (Customer Relationship Management)
Our CRM sessions cover not only your customer database and email programmes but also how you can use your social channels to enhance the relationship with your consumers. We cover how you can encourage your customers to sign up to your database and then how to manage and develop a communications programme. We also cover the importance of data protection and privacy – something which everyone needs to know.
Digital Trends
An introduction to the key Digital Trends such as AI, Augmented Reality, Big Data, Blockchain etc and what they mean for your business.
Search
You can have the most beautiful and easy to navigate website in the world, but if it isn’t performing in search, it may as well be invisible. Kate has run sessions on Search for several companies and has also hosted her own Masterclass with The Guardian. We cover all aspects of search from how Paid Search and Organic Search work through to how to create a specific campaign.
Analytics
One of the great benefits of the digital age is the amount of data and measurement that is available to businesses. However there is a risk of being paralysed by the wealth of data and reluctant to make decisions. In our analytics sessions we take you through the different KPIs in the digital world, web, media and social tools and how to use them to improve your campaigns and assets.
Paid Media
When you are planning your media spend there are many options in the digital space including a wealth of formats on Social Media, Search and banners on websites. We show how digital media can be integrated with more traditional media like TV and outdoor. We discuss how you can measure the effectiveness of each channel and the objectives that you can meet through them. We also cover tailored approaches to advertising such as programmatic and retargeting.
Testimonials
