Disconnected: The Importance of Mobile

Phonebox

I’ve had a traumatic experience today – my iPhone 6 has inexplicably died. But it has been an important lesson. If ever you have any doubts about the importance of mobile when planning communications, brand platforms or marketing, may I suggest trying to get through a few hours without your phone? I was at a client’s office for meetings this … Read More

What makes a great website?

Woman looking at laptop screen through magnifying glass

I had a conversation with a client this week about a website they are creating. They were worried that it wasn’t interesting or eye catching enough and they felt that they should be doing more. It reminded me of my time at big brands where the senior brand guardians could sometimes review websites through the same lens. It is obviously … Read More

The New Normal & what it means for your business

In this ‘New World’ of digital, there is obviously a focus on blogging about the latest developments, videos, thought pieces etc.  It got me thinking that people who are new to digital or trying to learn more, might miss some of the older stuff that is still just as valuable today.  So I am starting an ‘oldies but goodies’ section … Read More

Facebook introduce News Feed Preferences Tool

Homepage of Facebook News Feed Preferences

Facebook have done a few subtle tweaks to their look and feel over the last few days. Firstly there was the ‘blink and you will miss it’ logo change to make the ‘a’ look more ‘friendly’. Then there was the more significant, in terms of statement of equality if not visually, bringing the woman out of the man’s shadow in … Read More

Out of the Ordinary – Utility Brands Entertain Storytelling

Once upon a time...

There seems to be a trend at the moment for TV adverts which are not instantly recognisable by brand. It reminds me of being a kid when I used to play the game where you shout out the brand before it was mentioned in the ad. Have we come back to this as brands start to consider the impact of … Read More

The timehop Continuum

timehop logo

Is anyone else seeing more timehop pictures in their news feeds on social platforms than current ones? I’m starting to worry how this could affect the universe! It feels a bit like stars that are already dead but continue to shine down to us on earth. Is there a critical mass of past memories that will make us disappear into … Read More

Drones Not as ‘Far Out’ As You Think

This morning I attended a BIMA Breakfast Briefing on Drones and Emerging Tech. It was a really interesting session with presenters Jonny Tooze from Lab, Scott Ross from DigitasLBi, Adam Gee from Channel 4 and Paul Watkins from production house 360 Skylens.  Until this session, the only things I had really seen about drones were the Amazon Prime Air discussions … Read More

Hashtag – ‘you’re’ not it!

Hashtags are ubiquitous in today’s society. Remember when this # was just called ‘hash’ or ‘pound’?! We even physically say it in conversations ‘hashtag just saying’. As someone who likes things to be organised, I’m a big fan of them. I like that we can file our comments on social platforms in certain topics and I also like the way … Read More

Do You Need A Website?

Google homepage

I’ve had a few discussions with people recently about whether in these days of social media, you actually need your own website. I can see why small businesses or artists might question the benefit of a site. It takes some work and expertise to get the site looking the way you want it and also performing the way you need … Read More

A Beginner’s Guide to Twitter

Twitter Logo

I blummin’ love Twitter, of that my friends and family have no doubt!  There isn’t a day goes by when I don’t quote something I have read on Twitter!  I’m a massive advocate for people to sign up but I know it can be quite daunting at first. So I’ve written this guide to help people through their first few … Read More