I’m a bit tired this morning as I sat up ‘til gone 1am watching the National Lottery Twitter account self-combust. They’ve deleted everything now but I’m sure a lot of people have screenshots. I don’t understand why, in a nation that voted to name a boat Boaty McBoatface (I won’t even mention Brexit) and just a matter of weeks after … Read More
The Art of the Retweet
As businesses have come back into the office this morning after the bank holiday weekend, I’ve been reminded of one of the things that frustrates me the most on social media. The badly done retweet. To help you avoid this, here is a short list of tips: Beware the bulk retweet This is what prompted me to write this … Read More
Recruiting & Retaining Digital Talent
As I work with clients on the digital transformation of their business, the topic of digital talent comes up regularly. I firmly believe that once a business has integrated digital tools and channels into their organisation, there won’t be a need for separate digital teams. They will always need experts on digital infrastructure such as Content Management Systems, Databases and … Read More
Don’t forget the ‘person’ in personalisation
One thing that I always stress when using digital channels and tools, is that it helps to think about them in an offline context. This is a particularly useful approach when faced with the wealth of opportunities to target, retarget and personalise communications online. As a teenager I used to hate going into the Levis store due to the way … Read More
Few Medals Won by Marketing in the Chocolate World Cup
The best thing that has happened on Twitter this year (yes I know it’s only 4th January but I still think people will be hard pressed to beat it come December) is Richard Osman’s World Cup of Chocolate #WCOC2016! It started on New Year’s Day with the Group Stages which involved 8 Twitter Polls of 4 chocolate bars each. The … Read More
All I Want for Christmas is…a Viral Video
Anyone who works in Digital Marketing probably just cringed when they read this headline. Two words that you never want to hear in a demand from your superiors or client…viral video. I’ve been asked several times in my career to produce a viral video and my response is the same – a viral video is not a type of video … Read More
Facebook introduce News Feed Preferences Tool
Facebook have done a few subtle tweaks to their look and feel over the last few days. Firstly there was the ‘blink and you will miss it’ logo change to make the ‘a’ look more ‘friendly’. Then there was the more significant, in terms of statement of equality if not visually, bringing the woman out of the man’s shadow in … Read More