It’s a bumper episode of the podcast this week! Kate summarises the last few weeks’ digital news including new features on Facebook, instagram’s latest user stats, the introduction of 280 characters on Twitter, LinkedIn’s moves in video and more. She also looks at some of the best brand activities of the week.
We would love to hear your feedback on the show and how useful you find this companion page. Let us know kate@katehamer.com or tweet @KateHamerLtd
Top video creators
Facebook Streaming Live Sports
Facebook measure brand lift across TV & Facebook
Promoting 3rd party content on Facebook
Video Viewability Standards
Testing user feedback on rule breaking content
New! Facebook is asking users to give feedback on the content of posts it detects may violate community standards
H/T @skkureshi pic.twitter.com/Dy0Bta1Ugw
— Matt Navarra ⭐️ (@MattNavarra) October 3, 2017
Testing in-app payment
Facebook testing profile photo protection
Tests on the Facebook Explore Feed to move organic pages content
Sathnam Sanghera on Facebook CV and the blurred lines of work and personal life
Facebook Watch grows average watch times – but still only 23 seconds!
Testing polls with gifs
New! Facebook is testing polls with GIFs for Pages pic.twitter.com/o2Ri82F8yU
— Matt Navarra ⭐️ (@MattNavarra) September 19, 2017
Create Custom Audiences for ads based on offline activity
New! Facebook has added the ability to create custom audiences for ads based on a user’s “Offline Activity”
h/t @MosheIsaacian pic.twitter.com/llXxQp0oN9
— Matt Navarra ⭐️ (@MattNavarra) September 19, 2017
Testing What’s App Integration in main Facebook App
Facebook is testing a WhatsApp integration in its main app?!
h/t Arvind Iyer pic.twitter.com/M5JGdi9IBM
— Matt Navarra ⭐️ (@MattNavarra) September 21, 2017
Instagram interactive poll sticker
Introducing an interactive poll sticker in Instagram Stories. What will you ask your friends? https://t.co/XvkDD0l9aH pic.twitter.com/5Tbg5ozKP7
— Instagram (@instagram) October 3, 2017
Brand Surveys on Instagram
Latest Instagram Stats
Instagram – new ad format
First time seeing this style of @instagram ads pic.twitter.com/3EZXTuRi54
— Doogs (@claredoogan) October 12, 2017
What’s App for Business
Twitter – new ad formats for websites
Twitter’s new ad unit pulls a video above a website to make click-throughs more interactive: https://t.co/61o6x8XiXo pic.twitter.com/OithrVqCSf
— Adweek (@Adweek) October 17, 2017
What’s happening now?
Feel the roar of the crowd, no matter where you are.
We’re rolling out a new way to see what’s happening now, starting with sports in ! Available on Android and iOS starting today. https://t.co/lmBFCK4DG0 pic.twitter.com/cv4wL8hCxA
— Twitter (@Twitter) October 10, 2017
Twitter inhouse creative support
Twitter’s 280 character test
Can’t fit your Tweet into 140 characters?
We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. https://t.co/C6hjsB9nbL
— Twitter (@Twitter) September 26, 2017
Jerry Daykin’s #DigitalSense Blog on 280 characters
The 280-character limit is a terrible idea. The whole beauty of Twitter is that it forces you to express your ideas concisely (1/47)
— James Poniewozik (@poniewozik) September 26, 2017
Absolutely superb from @DurexIndia #280characters pic.twitter.com/fgHnZa5ddt
— Ben Jack Thomas (@benjackthomas) September 27, 2017
.@Twitter is considering #280characters! Or as we say in Germany: 4 words. #Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz
— GermanForeignOffice (@GermanyDiplo) September 27, 2017
Snapchat tries to become WeChat of USA
Influencer Study on Snapchat vs Instagram Stories
Snapchat support for influencers
Snapchat new creative partners
Jeff Koons Campaign
Virtual vandalism
Apple iOS 11 Do Not Disturb while driving function
Kind of cool feature in new iOS version pic.twitter.com/1RcM1HWyKi
— Richard Carter (@RichardCarter) October 21, 2017
Apple Anti-Ad Tracking
Bumble Bizz
LinkedIn Video Ads
LinkedIn video geo-filters
Improving Google Maps for wheelchair users
Google to help publishers drive subscriptions
Microsoft chatbots in Bing search
AirBNB building apartments
John Lewis 360 Facebook Video Ads
Sainsbury’s Snapchat Spectacles Advert
Uber Sign Language Help
Uber sues agency for ad fraud
Netflix Cease and Desist Letter
Lawyer for @Netflix puts an end to @Stranger_Things themed pop-up bar with epic cease & desist letter https://t.co/92zt7bIqQG pic.twitter.com/hvLrRLUHYH
— Anna Massoglia (@annalecta) September 19, 2017
IKEA AR App
This IKEA AR app is LIT pic.twitter.com/rljyQ3SBDA
— ⚡️ Owen Williams (@ow) September 20, 2017
World Architecture Day
Today is #WorldArchitectureDay.
The Cathedrals of England have got this well covered!#DropsMic pic.twitter.com/f1k18e0Ui2— St Paul’s Cathedral (@StPaulsLondon) October 2, 2017
Drawing logos from memory
Birthday fun with the Wetherspoons App
This is Nick, and it’s his birthday. We’re at the Bankers Draft spoons in Sheffield, table 67, be generous and send him a Bev on the app xxx pic.twitter.com/JxMnjB8a46
— Rory (@RoryMeep) September 20, 2017
Burger King promoting competitor complaints
KFC Original Tweet
KFC follows 11 people.. 5 of them are members of the spice girls and 6 of them are guys named Herb.
— s’pooky (@laurelbartlettt) October 16, 2017
Tweet that got all the retweets
.@KFC follows 11 people.
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
— Edge (@edgette22) October 19, 2017
Mark Ritson on the Marketing Funnel
Walmart Canada YouTube Series
New screen at Piccadilly Circus
Amazing new digital screen finally up & running today in Piccadilly so here’s a short time lapse of some of the content. #PiccadillyOn pic.twitter.com/8HMyRSvoP8
— Mark Gilbert (@MGilbert) October 26, 2017