We can’t handle the truth!
Kate shares her views on the minefield that is social media and how we can assess what is true
Transparency & Influence
Kate discusses the incident with PHD Manchester and Tribe and why there are much better ways to work with influencers.
Quit Playing Games with this Art
Kate gives her views on The North Face & Wikipedia ‘campaign’ and explains why if you start with the consumer, you never need to play the system.
Everything in Moderation
I’m a bit tired this morning as I sat up ‘til gone 1am watching the National Lottery Twitter account self-combust….
How to be Retweet Wise
I’ve written a piece on the Art of the Retweet before but as I continue to work in this area…
Grand National Tweepstake Fun
For the last few years I have run a Grand National Tweepstake on my Twitter. It started because now that…
The Anatomy of a Like
Us human beings like to be liked, sure some of us say we don’t give a stuff what other people…
The Art of the Retweet
As businesses have come back into the office this morning after the bank holiday weekend, I’ve been reminded of…
Few Medals Won by Marketing in the Chocolate World Cup
The best thing that has happened on Twitter this year (yes I know it’s only 4th January but I still…
All I Want for Christmas is…a Viral Video
Anyone who works in Digital Marketing probably just cringed when they read this headline. Two words that you never want…
Facebook introduce News Feed Preferences Tool
Facebook have done a few subtle tweaks to their look and feel over the last few days. Firstly there was…
The timehop Continuum
Is anyone else seeing more timehop pictures in their news feeds on social platforms than current ones? I’m starting to…