Transparency & Influence

Kate discusses the incident with PHD Manchester and Tribe and why there are much better ways to work with influencers.

Quit Playing Games with this Art

Wikipedia page on Marketing

Kate gives her views on The North Face & Wikipedia ‘campaign’ and explains why if you start with the consumer, you never need to play the system.

The Anatomy of a Like

Us human beings like to be liked, sure some of us say we don’t give a stuff what other people think but deep down, we all want people to think we are ok! The phenomenon of the ‘like’ on social media has brought this to the fore. But the ‘like’ is evolving and it is now being used in multiple … Read More

The Art of the Retweet

Twitter Logo

  As businesses have come back into the office this morning after the bank holiday weekend, I’ve been reminded of one of the things that frustrates me the most on social media. The badly done retweet. To help you avoid this, here is a short list of tips: Beware the bulk retweet This is what prompted me to write this … Read More

Recruiting & Retaining Digital Talent

Girl with binoculars

As I work with clients on the digital transformation of their business, the topic of digital talent comes up regularly. I firmly believe that once a business has integrated digital tools and channels into their organisation, there won’t be a need for separate digital teams. They will always need experts on digital infrastructure such as Content Management Systems, Databases and … Read More

Don’t forget the ‘person’ in personalisation

Dartboard bullseye

One thing that I always stress when using digital channels and tools, is that it helps to think about them in an offline context. This is a particularly useful approach when faced with the wealth of opportunities to target, retarget and personalise communications online. As a teenager I used to hate going into the Levis store due to the way … Read More