We can’t handle the truth!
Kate shares her views on the minefield that is social media and how we can assess what is true
John Lewis: Give a little….explanation
Kate gives her initial reaction to the John Lewis 2020 Christmas Advert & then what she thought after reading more.
If I Ruled the Web – Notifications
Kate starts a new series ‘If I Ruled the Web’ talking about what she would do as the Caretaker of the Internet. First up, notifications
The Christmas Campaigns are coming….
Kate reviews Argos’ new Christmas Advert and Book of Dreams campaign
Transparency & Influence
Kate discusses the incident with PHD Manchester and Tribe and why there are much better ways to work with influencers.
Quit Playing Games with this Art
Kate gives her views on The North Face & Wikipedia ‘campaign’ and explains why if you start with the consumer, you never need to play the system.
The Anatomy of a Like
Us human beings like to be liked, sure some of us say we don’t give a stuff what other people…
The Art of the Retweet
As businesses have come back into the office this morning after the bank holiday weekend, I’ve been reminded of…
Recruiting & Retaining Digital Talent
As I work with clients on the digital transformation of their business, the topic of digital talent comes up regularly….
Don’t forget the ‘person’ in personalisation
One thing that I always stress when using digital channels and tools, is that it helps to think about them…
Few Medals Won by Marketing in the Chocolate World Cup
The best thing that has happened on Twitter this year (yes I know it’s only 4th January but I still…
What Football Clubs can learn from the Corporate World
Since the formation of the Premier League, football has become a true business in its own right. It is 1/5…
