Websites
End to end support for creating your online presence.
Your website is the flagship of your brand. It is the one place that you can completely control how your brand is represented and what you have to say. It’s not just about how your website looks though, there are lots of companies offering to design a beautiful website for you, but if it doesn’t perform well in search or adapt to different sized screens, it is not a good website. You need to make sure that it works both as a destination that people proactively come to but also as a net to catch prospects interested in what you have to offer.
We will work with you to define objectives for your website in advance of development to make sure that it is designed in the best possible way. We can then advise you on tools to produce the website yourself or build it for you.
Search – Paid & SEO
Ensure that your business can be found.
At Kate Hamer Ltd, we love search. It’s one of the best developments that digital channels have brought. For a start, when someone searches a particular keyword, it means that they are already interested in seeing relevant results. How good is that?! It’s not like display advertising where you are interrupting someone while they are doing something else, like reading an article about their favourite film star, they are proactively looking for an answer to their query.
That’s why you have to make sure that you get search right. Think of it like a shop, if you were working in a clothes shop and someone came in asking for blue jeans, you would take them straight to your blue jeans. It would annoy them and they would probably leave if you tried to show them denim jackets or shoes that go with jeans – that wasn’t what they asked for!
There is a lot of skill involved with optimising your website to work for organic (unpaid) search and also building your paid search campaigns. We can work with you to identify the most relevant keywords for your business and then help you to structure your site to make it as easy as possible for the search engines to navigate.
Customer Relationship Management (CRM) – Database
Build a pool of customers or prospects
From advising on the best tool to use for your database to helping you to target and acquire new leads, we can help you to get the most from your CRM Strategy.
Testimonials
Kate has been helping me get my digital start-up off the ground, and has such a broad wealth of experience that she has been worth her weight in gold! Not only does she have a fantastic digital background, but she understands start-ups and is a do-er. Kate will always find a solution to a problem, she is determined, happy to adapt to any situation, and brings a healthy dose of realism. I very much hope to work with Kate again.
Loved working with Kate over a 6 month period. Off the back of the work we did together I am now competent in WordPress website design, have a greater understanding of how to develop a digital strategy for a business, how to launch an online event, not to mention an understanding of the dark arts of SEO and social media algorithms. She is very flexible with her work, a patient teacher and goes to great lengths to ensure results. Thank you Kate.
