This week Kate reviews the news for Social Media, Apps, Search and Commerce.  She highlights some thought pieces from Cannes Lions and ends with a guide to the Art of the Retweet.  All relevant links and content are below.

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Blog on Facebook prompts

Facebook 20% text rule change

Snapchat Faceswap outdoor advert

Philips Interactive Photo on Twitter

Google’s blog on their new health related searches in app

Google Sympton Search results

EY Study on Consumer Goods

Paul Frampton article on Mad Men & Math Men

Jerry Daykin Blog on Twitter and its potential for Marketeers

Kate’s blog about the Art of the Retweet