It’s another bumper addition after a two week break. Kate discusses developments to advertising for Facebook Messenger bots, new features for instagram stories, the future of Vine, the launch of Snap Inc’s Spectacles and more. She looks at the impact social media had on expectations of the outcome of the Presidential Election. Finally she reviews some of the latest Christmas advertising campaigns and ends with a piece by Jerry Daykin on digital disruptors becoming more traditional in their approach.
We would love to hear your feedback on the show and how useful you find this companion page. Let us know kate@katehamer.com or tweet @KateHamerLtd
Digital Ad industry growth is driven by Facebook and Google
.@iab it does seem relevant to note when you back out Facebook and Google, the digital ad industry actually shrunk in 1st half. #unhealthy pic.twitter.com/x0gRXWz6XT
— Jason Kint (@jason_kint) November 1, 2016
Pinterest Feedback
Find your nearest Snapbot for Spectacles
Download the new streaming app Hype
The Presidential Election & the Filter Bubble
Proof that advertising people are not like normal consumers…this time from @AdNews and election night. pic.twitter.com/0jhbTd0L0q
— Mark Ritson (@markritson) November 10, 2016
Starbucks #RedCups
Christmas brings cheer from near and far and that is something to celebrate! Introducing the 2016 #RedCups designed by people around the 🌍! pic.twitter.com/0U2DiRsJJb
— Starbucks UK (@StarbucksUK) November 10, 2016
Jameson Snapchat Filter for Movember
Happy Movember (nice Snapchat selfie lens @jamesonwhiskey) pic.twitter.com/QOZqvxqjrq
— Geoffrey Blosat (@GeoffTBlosat) November 1, 2016
Vauxhall Targeted Messages
This gives you an idea – I can’t show an actual personalised one as they seem to have done them as dark posts from their accounts
#ENG, #NIR and #WAL have a message for their fans! #GetINhttps://t.co/C9hnDCY1Lw
— Vauxhall (@vauxhall) June 24, 2016
John Lewis Christmas Advert
The Joe.co.uk version
Snapchat Filter
Head over to Snapchat today to transform into #BusterTheBoxer pic.twitter.com/EyG1c40fBd
— John Lewis (@johnlewisretail) November 10, 2016
Twitter Stickers
— Craig Inglis (@CraigInglis) November 10, 2016
John Lewis response to Stop Funding Hate
@StopFundingHate We fully appreciate the strength of feeling on this issue but never make an editorial judgement on a particular newspaper
— John Lewis (@JLcustserv) November 10, 2016