This week Kate reviews the week’s digital news including the discussions around Facebook’s miscalculation of average video viewing time, Facebook’s launch of a new events app and marketplace, Twitter video, Pinterest promoted video, Snap Inc’s potential IPO and Made By Google’s launch.
She ends the show with a look at some brand campaigns and tactical activity on social media including Emirates upgrading a YouTube influencer to First Class and benefiting from 20m video views! She also reviews some of the developments in sports broadcasting on social platforms and in Virtual Reality.
We would love to hear your feedback on the show and how useful you find this companion page. Let us know kate@katehamer.com or tweet @KateHamerLtd
Top Socially Devoted Brands
Top #SociallyDevoted brands on Twitter ↓ @janrezab #EngageBali pic.twitter.com/7px7Gk45ie
— Socialbakers (@socialbakers) October 9, 2016
What’s App Charity Potential
Are you using WhatsApp for your asks? #IoFdigital only @childrensociety put their hands up (and an agency) pic.twitter.com/EVZOQtbVHd
— Kirsty Marrins (@LondonKirsty) October 3, 2016
Click Z Article about video on Twitter
Periscope Beta of Video Overlays
LIVE on #Periscope: Snapchat Roulette 😬 https://t.co/GDA4NxjAc8
— Alex Pettitt (@Alexpettitt) October 8, 2016
Hunter Promoted Video on Pinterest
Alexa Moments Campaign
Made By Google Launch
Full information on the Google hardware announcements
LiveLike Virtual Reality Sports Broadcasting
A lesson in what not to do by Southern Rail
Southern Rail is attempting to convince their customers to send critical tweets to the RMT union over rail strikes. It’s not going well. pic.twitter.com/9L0sgzBqs5
— Jim Waterson (@jimwaterson) October 3, 2016
Emirates’ First Class Upgrade Pays Off
#VoteYourFuture
Blog about the Chocolate World Cup & the missed opportunity by brands
#LikeMyAddiction
Bloomberg bags @Brexit on Twitter
Brexit means… @Brexit pic.twitter.com/Xy9ttWhx03
— Bloomberg Brexit (@Brexit) October 2, 2016
Bet365 #InPlayWithRay
Absolute Twitter masterclass from @bet365 to launch their superb #InPlaywithRay emoji designed by @Viv. 👏
Trend + ⚡ https://t.co/MuTi33ZGYG pic.twitter.com/y2z560tMyE
— Ben Jack Thomas (@benjackthomas) October 8, 2016
Tic Tac Tweet
Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable.
— Tic Tac USA (@TicTacUSA) October 8, 2016