Digital Marketing Strategy is a bit of a misnoma really – it’s just Marketing Strategy. We will work with you to ensure that you are using the right channels – be they on or offline – to target the audience for your brand. When it comes to Digital Channels, we have a wealth of experience in terms of the content that you need to make the very best use of them.
Whether you have big budgets or just time to invest, we will make sure that you get the very best return for your investment. We will help you to define your objectives upfront so that everything you do is working towards your goals. We don’t believe in doing something because everyone else is doing it, we will help you concentrate on the channels and content which will drive value for your business.
There are an increasing number of social platforms available to use today, and there is sometimes a panic from brands thinking that they should be on all of them. But it’s important not to spread yourself too thin, all of these platforms require resource to develop great posts and to engage with your fans. We will help you to identify the most relevant platforms for your brand and structure yourselves to be able to give your followers the very best experience.
One of our favourite channels! We support with both paid and organic search and make sure that the two work hand in hand to increase your brand’s exposure through the search engines. This is a very strategic channel and you can make a lot of headway and drive a significant increase in traffic by careful selection of the keywords that you target.
While traditional display media like banners and skyscrapers have been somewhat eclipsed by more targeted forms of digital advertising such as search, there are still some great ways that you can use this channel. We will work with you to understand your target audience and objectives so that we can make a recommendation of the best formats to use.
Digital PR & Influencer Outreach
You don’t always need to just rely on your own channels, if you have a great product or service, we can help you to get it into the hands of potential advocates for your brand.